Bino Rideaux is the latest star to emerge from South Central Los Angeles. Initially introduced on No Pressure, a collaborative album with Nipsey Hussle, today marks the release of his major-label debut, Outside which comes out via Def Jam. It comes at a tumultuous time, though. It’s been over a year since the passing of Nipsey Hussle, and a few months since Los Angeles lost Kobe Bryant. Currently, residents of Los Angeles are facing the grave impact of coronavirus, even as the city begins to reopen its economy.
“[I’m] Just a neighborhood n***a out of South Central here to bring you good vibes,” Bino described himself over the phone with HNHH. “[I’m trying to] Make you feel something, whether you going through something or you had a good ass day. Shit, we gonna bring the vibe out in the music.”